Successfully marketing CWOCN professional services is difficult as the service is not tangible.  Periodic role identification is crucial to promote the specialty.  Establishing and maintaining a visible role is essential.  Orienting staff and new employees to the specialty position is an ongoing project.  Guidelines for staff orientation and educational program development are part of successful marketing. CWOCN service line portfolio must be communicated to the CEO with continuation to the bedside clinician.  This presentation will explore strategies for success in the development of a continuous quality improvement program to measure and document the impact of the CWOCN activities on patient outcomes, staff knowledge/skills and agency objectives. Practice areas targeted were high volume/priority for the agency.